Classification Fundamentals for Marketing

This lab is dedicated to the study of machine learning classification methods. The goal is to determine the impact of marketing campaigns and predict whether customers will purchase the product.

Guided Project

Artificial Intelligence

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4.4

(34 Reviews)

At a Glance

Name: Classification Fundamentals for Marketing
Price: Free CAD
Rating: 4.4 (34 reviews)

This lab is dedicated to the study of machine learning classification methods. The goal is to determine the impact of marketing campaigns and predict whether customers will purchase the product.

The key problems to be solved in this lab involve classifying customers and analysing various marketing campaigns that are directed at them.

The crucial prerequisite for classification analysis is adequate data set preparation. Additionally, there are numerous alternative classification techniques that are currently available. Each of them has unique traits and analytical possibilities. This lab shows several classifiers in action and combines them into an ensemble. It also demonstrates ways to combine a pipeline during all phases of training preparation and analysis.

Offered By: IBM

Classification Fundamentals for Marketing

At a Glance

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