Offered By: IBM
Market Basket Analysis
Market basket analysis is a data mining technique used by retailers to increase sales by better understanding customer purchasing patterns. In this project, you will perform a market basket analysis for "The Bread Basket" a bakery located in Edinburgh. The dataset has 20507 entries, over 9000 transactions, and 4 columns.
Continue readingGuided Project
Artificial Intelligence
203 EnrolledAt a Glance
Market basket analysis is a data mining technique used by retailers to increase sales by better understanding customer purchasing patterns. In this project, you will perform a market basket analysis for "The Bread Basket" a bakery located in Edinburgh. The dataset has 20507 entries, over 9000 transactions, and 4 columns.
This basket can be used to create recommendations for shopping, product range, placement on supermarket shelves or create promotional offers.
Market Basket Analysis is a powerful tool for turning a huge number of customer transactions into simple, easy-to-visualize rules used to promote a product and build sales recommendations.
In this project, we will perform the analysis of the market basket using both classical methods of data visualization and the Apriori algorithm, standard indicators, rules of the association, aggregation, and pruning. We will also learn how to visualize associative rules in the form of a dynamic graph.
Certificate
Certificate Offered
Estimated Effort
2 Hours
Level
Advanced
Industries
Retail
Skills You Will Learn
Artificial Intelligence, Data Science, Machine Learning
Language
English
Course Code
GPXX0VY2EN