Offered By: SkillUpEdTech
Strategy and Plan for Product Managers
Gain hands-on experience identifying product concepts, performing SWOT analysis, developing MRDs, and creating product roadmaps. Apply this knowledge to manage product lifecycles and perform financial analysis.
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Course
Product Management
At a Glance
Gain hands-on experience identifying product concepts, performing SWOT analysis, developing MRDs, and creating product roadmaps. Apply this knowledge to manage product lifecycles and perform financial analysis.
Elevate your product management game! This course empowers you to manage product lifecycles, build strong stakeholder relationships, and apply strategic frameworks to drive market success and innovation.
You will learn to:
- Analyze product concepts using tools and techniques for external and internal assessments.
- Develop mMarket rRequirement Documents (MRDs) and create product roadmaps for strategic planning.
- Use SWOT analysis and build business cases to perform financial assessments.
- Analyze marketing feedback, develop value propositions, and perform competitive analysis.
Course Overview
This course helps you with essential product management skills, focusing on strategy, planning, and communication aspects of being a successful product manager.
You will explore the product management lifecycle, including the highly important, product conceive and plan phases, team-building strategies, and financial assessments.
Throughout the course, you will gain hands-on experience through labs on SWOT analysis and product concept identification.
By the end, you will apply these concepts to real-world projects and demonstrate your ability to develop and manage products effectively. So, enroll now!
Course Syllabus
Module 0: Welcome
- Video: Course Introduction
- Reading: General Information
- Reading: Learning Objectives and Syllabus
- Reading: Grading Scheme
- Reading: How to Make the Most From this Course
Module 1: Product Conception and Planning Overview
- Reading: Module 1: Introduction and Learning Objectives
- Video: Overview of the Product Management Lifecycle
- Video: Product Concept Identification
- Video: Expert Viewpoints: Product Identification
- Reading: Strengths, Weaknesses, Opportunities, and Threats (SWOT)
- Video: Performing the Product Concept External Assessment
- Video: Performing the Product Concept Internal Assessment
- Video: Expert Viewpoints: Evaluating Strengths, Weaknesses, Opportunities, and Threats (SWOT)
- Lab: Perform a Product SWOT
- Video: Product Strategy Options
- Reading: Prioritizing Product Strategy Options
- Video: Expert Viewpoints: Product Strategy Prioritization
- Video: Product Concept Document
- Reading: Product Concept Document Development Checklist
- Reading: Product Concept Document Approval
- Video: Expert Viewpoints: Gaining Product Concept Approval
- Lab: Develop a Product Concept Document
- Reading: Module 1 Summary: Product Conception and Planning Overview
- Reading: Module 1 Glossary: Developing Product Strategy Options and the Product Concept
- Module 1 Graded Quiz: Developing Product Strategy Options and the Product Concept
Module 2: Product Concept Identification
- Reading: Module 2 Introduction and Learning Objectives
- Video: Establishing the Team
- Reading: Building the Team Checklist
- Reading: The Tuckman Ladder
- Video: Expert Viewpoints: Building the Team
- Reading: Developing the Initial Project Charter
- Video: Screencast Video: Project Charter Contents
- Lab: Develop an Initial Project Charter
- Video: Expert Viewpoints: The Product Management Project Charter
- Video: Market Investigation Overview
- Reading: Review Personas
- Video: The Market Problem and Competitive Analysis
- Video: Expert Viewpoints: The Competitive Analysis
- Video: Market Requirements Document (MRD)
- Video: Solution Investigation
- Video: Expert Viewpoints: Solution Investigation
- Lab: Develop a Market Requirements Document
- Practice Quiz: Module 2: Product Concept Identification
- Reading: Module 2 Summary: Product Concept Identification
- Reading: Module 2 Glossary: The Product Conceive Investigation Phase – Team, Charter, Market, and Solution Analysis
- Module 2 Graded Quiz: The Product Conceive Investigation Phase – Team, Charter, Market, and Solution Analysis
Module 3: Product Concept Investigation
- Reading: Module 3 Introduction and Learning Objectives
- Video: Market Feedback
- Video: Expert Viewpoints: Market Feedback
- Video: Develop the Product Marketing Strategy
- Reading: The Product Vision
- Discussion Prompt: Product Vision
- Video: Create a Preliminary Launch Strategy
- Video: Expert Viewpoints: Risk Management
- Video: Overview of Project Charter
- Video: Create a Preliminary Business Case
- Reading: Business Case Format
- Video: Expert Viewpoints: Product Business Case Development
- Reading: Exiting the Conceive Phase
- Video: Expert Viewpoints: Exiting the Conceive Phase
- Lab: Develop a Preliminary Business Case
- Practice Quiz: Module 3: Product Concept Investigation
- Reading: Module 3 Summary: Product Concept Investigation
- Reading: Module 3 Glossary: Product Concept Investigation
- Module 3 Graded Quiz: Product Concept Investigation
Module 4: Product Plan Phase
- Reading: Module 4 Introduction and Learning Objectives
- Reading: Introduce the Plan Phase of Product Management
- Video: Plan Phase Activity Groups
- Video: Expert Viewpoints: Product Planning
- Reading: Product Definition Activities
- Video: Screencast Video: Illustrate a Product Roadmap
- Video: Expert Viewpoints: Product Roadmaps
- Lab: Develop a Product Roadmap
- Practice Quiz: Module 4: Product Plan Phase
- Video: Creating the Product Development Plan
- Reading: Functional Plans
- Video: Expert Viewpoints: Development Planning
- Video: Marketing Plan Activities
- Reading: Business Case Updates
- Video: Screencast Video: Illustrate Key Financial Components of a Business Case
- Lab: Complete a Financial Analysis
- Reading: Module 4 Summary: Product Plan Phase
- Reading: Module 4 Glossary: Product Plan Phase
- Module 4 Graded Quiz: Product Plan Phase
Module 5: Course Summary and Final Assessment
- Reading: Module 5 Introduction and Learning Objectives
- Lab: Final Project
- Final Project: Rubric and Submission
- Final Quiz: Final Graded Exam
- Reading: Retake Exam
- Reading: Congratulations and Next Steps
- Reading: Thanks from the Course Team
- Reading: Copyright and Trademarks
- Form: Feedback
- Reading: How to Claim your Certificate
Recommended Skills Prior to Taking this Course
This course requires no prior experience and is suitable for anyone aspiring to pursue a career in product management.
Estimated Effort
18 Hours
Level
Beginner
Skills You Will Learn
Product Concept, Product Management, Product Plan, Project Charter, Swot Analysis
Language
English
Course Code
PDM131EN