Offered By: SkillUpEdTech
Developing and Delivering New Products for Product Managers
Gain hands-on experience developing product checklists, planning launches, managing feedback, and overseeing product lifecycles from creation to retirement.
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Course
Product Management
At a Glance
Gain hands-on experience developing product checklists, planning launches, managing feedback, and overseeing product lifecycles from creation to retirement.
By completing this course, you'll gain the expertise to manage product lifecycles, engage stakeholders, and apply strategic frameworks for success in the market.
You will learn to:
- Develop a comprehensive product development plan
- Discuss the required key pre-launch and post-launch planning activities to ensure market readiness
- List key issues to be addressed based on customer feedback
- Use competitive analysis and persona reviews to refine marketing strategies
- Manage product phases, from market validation to retirement, using lifecycle insights
Course Overview
This course provides you with essential steps to develop and launch a new productby walking you through the end-to-end product management lifecycle.
It equips you with the best practices to ensure a smooth transition from product development to product launch and delivery, along with the retirement processes for the product.
Additionally, insights and experiences from experts in product management are shared to help you better understand the role of a product manager. You will also have opportunities to practice what you learn with practice quizzes and graded quizzes as well as in the final project.
At the end of this course, you will have developed real-world product management expertise to launch new products.
Course Syllabus
Module 0: Welcome
- Video: Course Introduction
- Reading: General Information
- Reading: Learning Objectives and Syllabus
- Reading: Grading Scheme
- Reading: How to Make the Most from This Course
Module 1: The Product Develop Phase
- Reading: Module 1 Introduction and Learning Objectives
- Video: Summarize Critical Develop Phase Activities
- Reading: The Develop Phase RACI
- Discussion Prompt: Development of a New Product
- Video: Expert Viewpoints: Product Development
- Video: Product Implementation
- Video: Product Requirements Refinement and Verification
- Video: Expert Viewpoints: Managing Product Change
- Lab: Product Development Analysis
- Video: Market Validation: Beta Testing and Its Benefits
- Reading: Beta Planning Questions
- Video: Expert Viewpoints: Beta Planning
- Discussion Prompt: Beta Planning for New Product Development
- Reading: Usability Testing
- Video: Launch Planning Activities
- Video: Expert Viewpoints: Effective Launch Planning
- Reading: Exiting the Develop Phase
- Lab: Launch Planning Evaluation
- Practice Quiz: Module 1: The Product Develop Phase
- Reading: Module 1 Summary: The Product Develop Phase
- Reading: Module 1 Glossary: The Product Development Phase
- Graded Quiz: Module 1: The Product Develop Phase
Module 2: The Product Qualify Phase
- Reading: Module 2 Introduction and Learning Objectives
- Video: Qualify Phase Overview
- Reading: The Qualify Phase RACI
- Video: Expert Viewpoints: Transitioning to Product Launch
- Reading: Beta Testing Goals, Benefits, and the Role of UX
- Reading: Beta Testing Checklist
- Lab: Analyze the Beta Test
- Video: Expert Viewpoints: The Beta Test
- Video: Launch Preparation Activities
- Reading: Manufacturing and Operations Launch Preparation
- Discussion Prompt: New Product Launch Preparation
- Video: Sales and Channel Launch Preparation
- Video: Expert Viewpoints: Sales Channel Support
- Reading: Customer Support Launch Preparation
- Video: Expert Viewpoints: Marketing Readiness
- Reading: The Launch Decision
- Lab: Assess Launch Readiness
- Practice Quiz: Module 2: The Product Qualify Phase
- Reading: Module 2 Summary: The Product Qualify Phase
- Reading: Module 2 Glossary: The Product Qualify Phase
- Graded Quiz: Module 2 The Product Qualify Phase
Module 3: The Launch and Deliver Phases
- Reading: Module 3 Introduction and Learning Objectives
- Video: Launch Phase Overview
- Reading: The Launch Phase RACI
- Video: Expert Viewpoints: The Launch
- Discussion Prompt: Product Launch Phase
- Video: Product Launch Activities
- Reading: Critical Launch Activities Synopsis
- Video: Product Post-Launch Activities
- Video: Expert Viewpoints: Launch Support
- Lab: Product Launch Planning Retrospective
- Video: Deliver Phase Overview
- Reading: The Deliver Phase RACI
- Reading: Product Lifecycle Intersect
- Reading: The Product Lifecycle
- Discussion Prompt: Product Lifecycle
- Reading: The Growth Stage
- Video: Expert Viewpoints: The Growth Stage
- Reading: The Maturity Stage
- Reading: Support and Maintenance
- Video: Expert Viewpoints: Customer Interface
- Video: The Decline Stage
- Lab: Analyze Some Common Products
- Practice Quiz: Module 3: The Launch and Deliver Phases
- Reading: Module 3 Summary: The Launch and Deliver Phases
- Reading: Module 3 Glossary: The Launch and Deliver Phases
- Graded Quiz: Module 3 The Launch and Deliver Phases
Module 4: The Product Retire Phase and Next Steps
- Reading: Module 4 Introduction and Learning Objectives
- Video: Introduce the Retire Phase of Product Management Lifecycle
- Reading: The Retire Phase RACI
- Video: Reasons to Retire a Product
- Video: Expert Viewpoints: Product Retirement
- Discussion Prompt: Product Retirement
- Video: The End of Life (EOL) Plan
- Video: EOL Plan Success Factors
- Lab: Product EOL Scenarios
- Reading: EOL Planning Checklist
- Discussion Prompt: EOL Planning Checklist
- Video: External Areas of Impact
- Video: Internal Areas of Impact
- Reading: Planning Next Steps
- Lab: Product EOL Requirements
- Video: Expert Viewpoints: Product Management as a Career
- Practice Quiz: Module 4: The Product Retire Phase and Next Steps
- Reading: Module 4 Summary: The Product Retire Phase and Next Steps
- Reading: Module 4 Glossary: The Product Retire Phase and Next Steps
- Graded Quiz: Module 4 The Product Retire Phase and Next Steps
Module 5: Course Summary and Final Assessment
- Reading: Module 5 Introduction and Learning Objectives
- Reading: Final Project Overview
- Final Project: Rubric and Submission
- Graded Assignment: Final Graded Exam
- Reading: Retake Exam
- Reading: Congratulations and Next Steps
- Reading: Thanks from the Course Team
- Reading: Copyrights and Trademarks
- Form: Feedback
- Reading: How to Claim your Certificate
Recommended Skills Prior to Taking this Course
This course requires no prior experience and is suitable for anyone aspiring to pursue a career in product management.
Estimated Effort
18 Hours
Level
Beginner
Skills You Will Learn
Market Validation Activities, Product Delivery And Retirement, Product Development, Product Launch Activities, Product Management
Language
English
Course Code
PDM151EN