Successful digital ad campaigns generate $4.33 for every $1 spent (Statista). Marketers with strong digital advertising skills are in high demand! This course gives marketers, small business owners, D2C founders, and freelancers the foundation to run successful digital advertising campaigns.

During this course, you'll explore the core elements of digital advertising—search engine marketing (SEM), keyword search, bidding strategies, and ad grouping. You'll learn techniques for planning and optimizing Google search campaigns. You'll dive into B2B marketing, lead generation, advertising strategies, audience targeting, and ad formats. Plus, you'll look at all major social media platforms, including LinkedIn, Facebook, and Instagram.

You'll also learn about shopping campaigns on Google and influencer marketing fundamentals, including selecting, evaluating, and collaborating with influencers effectively. And you will learn about how digital advertising is evolving with generative AI.   

Through hands-on labs and real-world applications, you'll gain experience creating and optimizing campaigns using data-driven strategies. You will use tools like Shown.io and Facebook Ad Account to maximize return on investment (ROI). 

If you're keen to build high-performing ad campaigns that generate real results, ENROLL today!

What you'll learn

This course is divided into four modules. You can complete each module at your own pace, but it’s recommended to set a goal of achieving at least one module per week.

Module 1: Fundamentals of Digital Advertising and Search Engine Marketing (SEM)
Module 2: B2B Lead Generation and Facebook and Instagram Advertising
Module 3: Shopping Campaigns and Influencer Marketing
Module 4: Assessment and Final Project

The module includes a final project based on the concepts covered in the course. You will refer to the glossary for the important terms used in this course. 

No prior experience is required in digital marketing. You should have basic computer skills and familiarity with MS Office. It is advantageous to have a fundamental knowledge of marketing concepts.  

In this course, you will use the free or trial versions of WordStream, Shown.io, Facebook Ad Account, and LinkedIn Ad Account. You are not required to add your bank or card details while accessing these tools. However, if you add your bank or card details, you will be responsible for any associated charges.