Offered By: SkillUpEdTech
Foundations & Stakeholder Collaboration for Product Managers
Gain hands-on experience with communication, collaboration, and business skills to engage stakeholders and manage products. Apply this knowledge to evaluate case studies effectively.
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Course
Product Management
At a Glance
Gain hands-on experience with communication, collaboration, and business skills to engage stakeholders and manage products. Apply this knowledge to evaluate case studies effectively.
By completing this course, you’ll master the skills to manage product lifecycles, collaborate effectively with stakeholders, and leverage strategic frameworks to thrive in competitive markets.
You will learn to:
- Apply collaboration and communication skills essential for successful stakeholder engagement and product management.
- Enhance business and interpersonal skills that are essential for product management.
- Analyze communication challenges and understand different communication styles for effective teamwork.
- Evaluate strengths and areas of improvement of a case study to offer recommendations.
Course Overview
This course helps you gain essential product management skills, including collaboration, strategic planning, and communication.
You can learn valuable skills along with Kotler’s Five Levels of product and market segmentation, SWOT analysis, and Porter’s Five Forces Model for market assessment.
In addition to those technical skills, you will equip yourself with crucial skills essential for effective communication and teamwork in the field of product management.
By the end of the course, you will be able to apply these skills to real-world scenarios with hands-on experience through practical labs, quizzes, and a final project.
Course Syllabus
Module 0: Welcome
- Video: Course Introduction
- Reading: General Information
- Reading: Learning Objectives and Syllabus
- Reading: Grading Scheme
- Reading: How to Make the Most from this Course
- Video: Product Management PC Overview
Module 1: Product Management Communication and Collaboration Fundamentals
- Reading: Module 1 Introduction and Learning Objectives
- Video: What Is Product Management?
- Video: Communication and Collaboration Essentials
- Video: Goal Setting
- Reading: Goal Setting Checklist
- Video: Expert Viewpoints: Collaboration and Goal Setting
- Video: The Elevator Pitch
- Video: The 5 Dysfunctions of a Team
- Video: Expert Viewpoints: The Five Dysfunctions
- Lab: Develop an Elevator Pitch
- Video: Key Product Manager Communication and Interpersonal Skills
- Video: Expert Viewpoints: Messaging
- Video: Facilitation and Brainstorming
- Video: Influencing with Authority
- Video: Expert Viewpoints: Influencing
- Video: Problem Solving and Decision Making
- Lab: Resolve Issues Through Effective Communication
- Practice Quiz: Module 1: Product Management Communication and Collaboration Fundamentals
- Reading: Module 1 Summary: Product Management Communication and Collaboration Fundamentals
- Reading: Glossary: Product Management Communication and Collaboration Fundamentals
- Module 1 Graded Quiz: Product Management Communication and Collaboration Fundamental
Module 2: Business Development and the Product Manager
- Reading: Module 2 Introduction and Learning Objectives
- Video: Kotler’s Five Levels of a Product
- Video: Expert Viewpoints: Product Development
- Video: Market Segmentation
- Video: Expert Viewpoints: Product Benefits
- Video: The Ansoff Matrix
- Video: Business Development
- Video: Expert Viewpoints: Business Development
- Video: Product Planning and Development Strategy
- Video: Porter’s Five Forces Model
- Video: Expert Viewpoints: Product Planning and Strategy
- Lab: Five Forces Model
- Practice Quiz: Module 2: Business Development and the Product Manager
- Reading: Module 2 Summary: Business Development and the Product Manager
- Reading: Glossary: Business Development and the Product Manager
- Graded Quiz: Business Development and the Product Manager
Module 3: Driving Strategy and Innovation
- Reading: Module 3 Introduction and Learning Objectives
- Video: Four Types of Innovation and the Innovation Process
- Video: Innovation Methodologies
- Video: Expert Viewpoints: Product Manager Innovation
- Video: Innovation and Ideation Challenges
- Video: Analytical and Abstract Thinking Skills
- Video: How do the Roles of the Product Manager and Business Analyst Relate?
- Video: Expert Viewpoints: The Business Analyst
- Video: General Management Skills and Organizational Skills
- Lab: Product Management Skills Evaluation
- Practice Quiz: Module 3: Driving Strategy and Innovation
- Reading: Module 3 Summary: Driving Strategy and Innovation
- Reading: Glossary: Driving Strategy and Innovation
- Graded Quiz: Driving Strategy and Innovation
Module 4: Understanding Communication Styles
- Reading: Module 4 Introduction and Learning Objectives
- Video: Situational Communication
- Video: Communication Styles
- Lab: Assess Your Communication Style
- Video: Expert Viewpoints: Communication and Trust
- Video: Trust and Your Communication Style
- Video: Expert Viewpoints: Communication and Trust
- Video: Team Communication and the Tuckman Ladder
- Video: Expert Viewpoints: Team Building
- Video: Communicating to the Public
- Video: Public Relations and Media Planning
- Lab: Marketing Collateral
- Practice Quiz: Module 4: Understanding Communication Styles
- Reading: Module 4 Summary: Understanding Communication Styles
- Reading: Glossary: Understanding Communication Styles
- Graded Quiz: Understanding Communication Styles
Module 5: Course Summary and Final Assessment
- Reading: Module 5 Introduction and Learning Objectives
- Lab: Product Development Final Project
- Peer Review: Final Project: Rubric and Submission
- Final Quiz: Final Graded Exam
- Reading: Retake Exam
- Reading: Congratulations and Next Steps
- Reading: Thanks for the Course Team
- Reading: Copyrights and Trademarks
- Form: Feedback
- Reading: How to Claim your Certificate
Recommended Skills Prior to Taking this Course
This course requires no prior experience and is suitable for anyone aspiring to pursue a career in product management.
Estimated Effort
15 Hours
Level
Beginner
Skills You Will Learn
Communication, Leadership, Product Management, Product Planning, Stakeholder Management
Language
English
Course Code
PDM121EN