Offered By: IBMSkillsNetwork
Fundamentals for Product Managers
Gain hands-on experience in product management, mastering the product lifecycle, value creation, and SWOT analysis.
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Course
Product Management
At a Glance
Gain hands-on experience in product management, mastering the product lifecycle, value creation, and SWOT analysis.
By completing this course, you'll gain the expertise to excel in product management, understanding the essential skills and responsibilities needed for success in this dynamic field.
You will learn:
- Understand the roles, responsibilities, and key competencies required for a successful product manager.
- Analyze the product life cycle and product management life cycle.
- Explore “value creation” and analyze how product managers contribute to creating value in products.
- Compare career paths in product management and discover certifications that can help you advance in the field.
- Gain insights into the Guide to the Product Management Body of Knowledge (ProdBOK) to align with industry standards.
Course Overview
In today’s fast-changing global market, companies look for skilled product managers to develop products that resonate with the users and expand their existing offerings. This introductory course offers a comprehensive understanding of what a product manager does and the key skills required to thrive.
Additionally, you will explore concepts such as product lifecycles, personas, value creation, and SWOT analysis.
Hands-on labs simulate real-world product management challenges, and insights from industry experts provide practical knowledge and first-hand experiences.
By the end of this course, you will be well-equipped to begin your journey into product management.
With the IBM Product Management Professional Certificate, you will clearly understand the skills and knowledge needed to excel in this rewarding career.
Course Syllabus
Module 0: Welcome
- Video: Course Introduction
- Reading: General Information
- Reading: Learning Objectives and Syllabus
- Reading: Grading Scheme
- Video: Introduction to IBM Product Management Professional Certificate
- Video: Meet the Experts
- Reading: Helpful Tips for Course Completion
Module 1: Product Manager Profession Overview
- Reading: Module 1 Introduction and Objectives
- Video: Define Product Management
- Video: Role of a Product Manager
- Video: Expert Viewpoints: Role of Product Manager
- Reading: Product Manager Skill Inventory
- Video: Expert Viewpoints: Product Manager Skills
- Video: The Product Manager’s Business Acumen
- Video: Expert Viewpoints: Business Acumen and the Product Manager
- Lab: Review a Product Development Scenario
- Practice Quiz: Module 1: Product Manager Profession Overview
- Video: Expert Viewpoints: A Top Executive’s View on Product Management – Part 1
- Lab: New Plugin Item
- Reading: Module 1 Summary: Product Manager Profession Overview
- Activity: Guage Your Interest in Typical Product Management Tasks
- Reading: Module 1 Glossary: Product Manager Profession Overview
- Module 1 Quiz: Product Manager Profession Overview
Module 2: The Product Lifecycle and the Product Manager
- Reading: Module 2 Introduction and Objectives
- Video: What Is a Product?
- Video: Expert Viewpoints: Your Experience
- Video: A Day in the Life of a Product Manager
- Video: Expert Viewpoints: Challenges of Product Management
- Video: Soft Skills for a Product Manager
- Reading: Forming the Right Personality
- Video: Expert Viewpoints: Personality Traits of a Product Manager
- Lab: The Role of a Product Manager
- Practice Assignment: Product and Product Management
- Video: Expert Viewpoints: A Top Executive’s View on Product Management – Part 2
- Video: The Product Lifecycle
- Video: The Product Management Lifecycle
- Video: Expert Viewpoints: The Product Management Lifecycle
- Reading: Product Management Lifecycle Key Deliverables
- Video: Product Management Functional Areas
- Video: The Product Management Team and Stakeholders
- Video: Expert Viewpoints: Critical Roles and Collaboration
- Lab: Case Study – Review a Product Concept
- Practice Quiz: Module 2: The Product Lifecycle and the Product Manager
- Reading: Module 2 Summary: The Product Lifecycle and the Product Manager
- Activity: Identify Tasks in the Product Management Lifecycle
- Reading: Module 2 Glossary: The Product Lifecycle and the Product Manager
- Module 2 Graded Quiz: The Product Lifecycle and the Product Manager
Module 3: Product Management Fundamentals
- Reading: Module 3 Introduction and Objectives
- Video: Value Creation
- Video: Expert Viewpoints: Creating Value
- Reading: Describe an Entrepreneur
- Video: The Product Manager and Entrepreneurial Connection
- Video: Critical Thinking and the Product Manager
- Video: Expert Viewpoints: Thoughts on Critical Thinking
- Video: Summarize the Portfolio Approach
- Video: Portfolio Approach: Benefits and Challenges
- Reading: Portfolio Approach Cheatsheet
- Video: Expert Viewpoints: Product Strategy Challenges
- Video: The Product Manager and the Project Manager
- Video: Expert Viewpoints: Project and Product Manager Relationship
- Video: Project Management Lifecycles
- Reading: Case Study: Developing a High-Impact Product
- Practice Quiz: Module 3: Product Management Fundamentals
- Reading: Module 3 Summary: Product Management Fundamentals
- Activity: Identify Product and Product Manager Tasks
- Reading: Module 3 Glossary: Product Management Fundamentals
- Module 3 Graded Quiz: Product Management Fundamentals
Module 4: Product Management Opportunities and Certifications
- Reading: Module 4 Introduction and Objectives
- Video: Employment Opportunities in Product Management
- Reading: Current State of Product Management
- Video: Expert Viewpoints: Preparation to Become a Product Manager
- Lab: Identifying How Product Management Can Help
- Reading: Introduction to the Product Management and Marketing Body of Knowledge (ProdBOK)
- Practice Quiz: Module 4: Product Management Opportunities and Certifications
- Video: Improve Your Product Manager Resume
- Video: Expert Viewpoints: Product Manager Certification and Resume Building
- Reading: Module 4 Glossary: Product Management Opportunities and Certifications
- Reading: Module 4 Summary: Product Management Opportunities and Certifications
- Module 4 Graded Quiz: Product Management Opportunities and Certifications
Module 5: Final Project, Assessment, and Course Wrap-up
- Reading: Module 5 Introduction and Objectives
- Reading: Final Project Scenario
- Reading: Final Project Lab
- Graded Quiz: Final Exam
- Reading: Re-take Exam
- Reading: Congratulations and Next Steps
- Reading: Thanks from the Course Team
- Reading: Copyrights and Trademarks
- Reading: Feedback
- Reading: How to Claim your Certificate
- Reading: Claim your Badge here
Recommended Skills Prior to Taking this Course
No prior product management skills or background is required. This course is ideal for beginners looking to start a career in product management.
Estimated Effort
13 Hours
Level
Beginner
Skills You Will Learn
ProdBOK, Product Management, Product Management Lifecycle, Product Manager, Value Proposition
Language
English
Course Code
PDM101EN